World Perspectives

Failed Tomato Farmers; Blasé Program Changes; New Transatlantic Conditionality

Failed Tomato Farmers The most efficient way to grow tomatoes is in greenhouses or hot houses. Most Mexican tomatoes are grown this way, but Florida growers have failed to adopt this form of protected agriculture, and the result is that their domestic market share has fallen to 41 percent. They blame the Mexicans for dumping, but the U.S. International Trade Commission (ITC) will make an objective review of the situation.   Blasé Program Changes The trade program changes in the new U.S. farm bill are so minor and inconsequential that the number of no-shows from the industry at a USDA listening session far outnumbered the few who volunteered comments. Moreover, those presenting mostly expressed support for the programs and pr...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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