Fake Name Marketing The U.S. meat industry has taken note of France’s new law banning the assignment of traditional meat names to new protein manufactured products. Uma Valeti of Memphis Meats, a maker of non-animal-based protein, makes the logical argument that process should not color the naming of a product – nomenclature should not be an issue when products have substantial equivalence and equal safety. However, his argument is flawed when he states that barring companies from calling their new protein products “meat” would stifle innovation at a time when global demand for protein is rising exponentially. Where there is demand, there will be innovation. The larger problem is the insistence by Memphis Meats and...
What You Need to Know Today: Brazilian President Luiz Inácio Lula da Silva secured reelection on Sunday, defeating right-wing Senator Flávio Bolsonaro despite trailing in the first round of voting. The surprise victory triggered a sharp selloff in Brazilian financial market...
The 2026 midterm elections are a week from tomorrow, but early voting has been taking place for weeks. At stake is control of Congress, including the House of Representatives, where all 435 seats are contested, and the Senate, where approximately one-third of the seats are up for election. Farm...
Key Takeaways: Total U.S. crop acres (excluding hay) are forecast to expand fractionally this year due to greater oilseed crop and winter wheat plantings. One of the key drivers of this year’s crop outlook is input costs, and crops with a lower cost profile have an advantage in producers...
From WPI Consulting
Infrastructure investment due diligence
On behalf of a Canadian oilseed processer WPI's team provided market analysis, econometric modeling and financial due diligence in support of a $24 million-dollar investment in a Ukrainian crush plant. Consistent with WPI's findings, local production to supply the plant and the facility's output have expanded exponentially since the investment. WPI has conducted parallel work on behalf of U.S., South American and European clients, both private and public, in the agri-food space.