World Perspectives

Farm Bill Foci

While the human diet is a complex affair and animal protein, unlike many other commodities, lacks a title in the Farm Bill, it is the most egregious food to some activist groups. They specifically cite the contribution of livestock to climate change. These groups have some work cut out for them based on consumer-based research by Mykel Taylor, et al. They found that environmental impact was last on a long list of possible consumer concerns when it comes to meat. Also ranking low were other activist concerns such as animal welfare and hormone use.  The Biden Administration has entertained a return to some form of country-of-origin labeling (COOL) on meat. The academic group also studied COOL before and after it went into effect during...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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