World Perspectives

F&V Future

According to the U.S. Centers for Disease Control, only one in 10 American adults meets the dietary guidelines for fruit and vegetable consumption. Meanwhile, U.S. production of these crops is flat to declining. The gap between supply and consumption is being filled by imports (see graph below). According to the FAO, the U.S. has 50 percent more arable land than the EU and yet Europe produces 140 percent more fruit and 97 percent more vegetables (see graph below). Europe’s population is 58 percent larger so that does not account for the full difference.  The EU offers support to 72 different specialty crops, including supply management, promotion, harvest insurance, etc. The U.S. provides support to 21 different specialty c...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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