World Perspectives

Get What You Beget; Economic Weapons; Marketing Plan?

Get What You Beget It started with geographic indicators, then it moved on to country of origin labeling even for products made within the EU’s “single” market, next came calls for food sovereignty, though that is aimed at stopping food imports from third country suppliers. Now the Czech’s have taken food nationalism to its logical conclusion – local food consumption mandates. The lower house of the Czech Parliament approved legislation mandating that 55 percent of the food sold in larger grocery stores must be of Czech origin. That number grows to 73 percent in 2028. The legislation one-ups the Canadian approach of making foreign wine simply too difficult to find in a store, let alone be affordable. The Czech...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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