World Perspectives

Holding the Bag; Gauging the Election Outcome

Holding the Bag With the increased focus on sustainability and third-party certification in meeting corporate social responsibility (CSR) goals, growers want to know what they can expect in the future. It is likely that banana growers are the canary in the mine. South American producers complain that fees must be paid to the Rainforest Alliance to certify their production standards at the same time European buyers are driving down the price they pay for bananas. In short, the same European retailers demanding that growers pay the cost of the CSR imprimatur are themselves unwilling to compensate growers for that accomplishment. The sustainability standards are regularly increased, and growers pay $50/hectare for the Rainforest Alliance labe...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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