World Perspectives
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How Sweet it Isn’t

In the past three years, India has switched from being the number four exporter of sugar in the world to number two. Over the past dozen years, its domestic production has grown by 56 percent, but its exports have exploded by 229 percent. It turns out there is a reason. In a WTO challenge by Australia, Brazil and Guatemala, it turns out that New Delhi has exceeded its bindings on how much domestic support it can provide to sugar growers. Almost worse, it failed in its obligation to notify the WTO of its subsidies.  India’s actions breed distrust in at least two ways: 1) the country had already been caught exceeding its subsidy bindings on other agricultural products and its failure of notification undermines the WTO; and 2) it p...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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