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Let Us Say There’s a Problem

Grain and livestock products are the primary delivery sources for dietary calories, yet the accompaniment of a salad provides additional micronutrients and fiber in a low-impact package. Essential to the salad has been lettuce, a plant that is 95 percent water, and has traditionally been a low-cost addition, until now. According to USDA’s National Agricultural Statistics Service, the cost of lettuce jumped 150 percent from September to October and jumped even higher in November. The production of iceberg lettuce fell 8.6 percent in 2021 from 2020, while leaf lettuce dropped 20.1 percent and romaine was down 10.1 percent. There is another falloff in 2022. The problem has been a one-two punch by two pests afflicting the Salinas Valley o...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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