If the Internet is an example of how energy, mechanization and digitization can be melded to better inform the public, the lesson is that there is an equal risk of misinformation. Loss Suits Non-GMO: A federal court has dismissed a lawsuit alleging that the Chipotle restaurant chain falsely advertised its food as non-GMO. It ruled that the plaintiff failed to specify the products or quantify any economic injury. Notable is the judge’s contention that “reasonable” consumers would not consider meat and dairy produced using GM feed to be itself genetically modified. Some strident anti-GMO groups will disagree with that interpretation.Chesapeake: The U.S. Supreme Court declined to hear a lawsuit filed by the American Farm Bureau Federation an...
What You Need to Know Today: A third U.S. border crossing (Columbus, New Mexico) has reopened to Mexican cattle imports following nearly two years of restrictions related to New World screwworm. The reopening could gradually improve feeder cattle availability, although more than 60 confi...
Yesterday, the USDA’s Agricultural Marketing Service (AMS) released a new report of negotiated cash purchases of cattle under the mandatory price report. The report included Colorado, New Mexico, Oklahoma, Texas, and Kansas. The goal of the report was to solve the confidentiality issues e...
Key Takeaways: U.S. soybean crushing began in 1911 and saw its most rapid expansion during the 1930s amid the broader agricultural and technology revolutions of the time. After peaking in the early 2000s, the soybean crushing industry went through a downturn as poor crush margins forced...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.