World Perspectives
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Market Commentary

Today was all about improved weather forecasts for the Midwest. Weekend showers across the upper Midwest offered a modest reprieve from the extreme heat, although reports of leaf roll in the corn crop are still notable. Fortunately, the six-10-day weather forecast features dryness but with mild temperatures that will be less threatening. Heat will be the key variable for the next two weeks as the bulk of the U.S. corn crop enters the pollination stage. This afternoon’s Crop Progress report from USDA showed only modest deterioration in the U.S. corn condition, while soybean and spring wheat conditions held steady with the prior week. All three crops are behind their typical ratings for this time of year, but the fact that they didn&rs...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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