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Market Commentary

Markets continue to reel from the August WASDE with the trade trying to decide if USDA’s latest figures are wrong, right, or somewhere in between. One could make the case either way with its estimates being the best available at a given time but also subject to the fact that the world (and markets) are constantly changing. While USDA’s job is to give its most accurate supply/demand forecasts for the entire world at a specific point, the futures market’s job (among other things) is to estimate the future price for a commodity. To a certain extent, it doesn’t matter whether USDA’s forecasts are right or wrong if cash and futures markets can function freely and converge during the delivery period. The WASDE should...

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Summary of Futures

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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