World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

The markets are in the sweet spot where buyers and sellers are in agreement, and thus both bulls and bears can be dissatisfied by the stability of prices. The Pro Farmer tour wraps up today and reports its results tomorrow, but even its news has a bland taste. It has found areas of concern in the east, especially with soybean pods, but hasn’t revealed any disasters. Some of the corn looks fantastic. At this juncture, there is little to change the dynamic. With immature crops, it all gets down to growing degree days (see weather below). The crop conditions report this coming Monday might be interesting for its direction (if any). Trade is presenting frustrations as corn cannot sell due to its higher price, while U.S. soybeans are rel...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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