World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Price action in overnight trading and again during the day session can best be described as dull. Volume was low, and price movement was subdued. The corn market managed to trade a 3-cent range on both sides of Tuesday’s close before the December contract settled down a penny with most deferred months three-quarters of a cent lower. The most that can be said about the corn futures market is that its upward chart trend remains intact and in line with its seasonal tendency. Corn harvesting should become widespread by this weekend with rapid progress next week under favorably dry conditions throughout the Midwest. Soybean futures also traded both sides in a relatively narrow – for soybeans – range of 8 cents or less and ende...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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