World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

It has been more low and slow trade overnight and again today. Wheat is the star of the day with the May contracts for Chicago and KC both closing up 8.25 cents and that for MGEX finishing 6.25 cents higher. Low trading volume can often result in abrupt and sharp price movements as market orders search for takers on the other side, but not today. Corn and soybean futures were locked in narrow trading ranges, reflecting a general lack of interest in doing anything. May corn held to less than a 4-cent range, and May soybeans were stuck in a 7.25-cent range. The U.S.-China situation is hanging out there still to be resolved. There will undoubtedly be different impacts from the deluge of water from melting snow and rain working its way from the...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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