World Perspectives
feed-grains soy-oilseeds wheat

Market Commentary

Overnight futures trading found prices around unchanged or slightly firmer except for wheat futures, which marched off to double-digit gains. There is more talk of deteriorating conditions for winter wheat in southern Russia, Ukraine and Kazakhstan with overly dry conditions also moving into Poland and Germany. Some Russian crop scouts are now viewing Russia’s wheat production as no better than 70 MMT, down 15 MMT from last year’s record harvest and 2 MMT below USDA’s May projection. Some of the decrease will be offset by the large carryover from 2017/18. To what extent the reduced Russian crop might actually result in increased export demand for U.S. wheat is an open question, but noncommercial wheat traders live on hope...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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