Markets reopened this morning after the Christmas holiday with the same lack of enthusiasm that prevailed last week. There was little by way of fresh news over the long weekend, so markets started out looking at South American weather and the potential for below-zero temperature readings over the central and southern Plains by the end of this week with very little snow cover. Some beneficial rains fell over cropping areas in Argentina late last week with scattered lighter showers slated for today. Thereafter, the forecast calls for a return of dry conditions along with increasingly hot temperatures over southern Brazil and Argentina. Longer-range outlooks indicate that dryness will prevail over this region as well as northern Brazil for mos...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: A third U.S. border crossing (Columbus, New Mexico) has reopened to Mexican cattle imports following nearly two years of restrictions related to New World screwworm. The reopening could gradually improve feeder cattle availability, although more than 60 confi...
Yesterday, the USDA’s Agricultural Marketing Service (AMS) released a new report of negotiated cash purchases of cattle under the mandatory price report. The report included Colorado, New Mexico, Oklahoma, Texas, and Kansas. The goal of the report was to solve the confidentiality issues e...
Key Takeaways: U.S. soybean crushing began in 1911 and saw its most rapid expansion during the 1930s amid the broader agricultural and technology revolutions of the time. After peaking in the early 2000s, the soybean crushing industry went through a downturn as poor crush margins forced...