World Perspectives
livestock

Meat Trade Changes

The U.S. is a major meat producer and exporters, and global demand has been growing. At the same time, competition has been growing and U.S. market share has been declining, though less for poultry than for beef. Brazil is a low-cost producer and has been a preferred provider for China where much of the growth has occurred. Animal protein is also a primary target for nontariff barriers, where the sector argues trade agreements are important for removing those that are arbitrary and capricious.  Japan has just lifted a 20-year ban on beef from Canada imposed due to BSE. Both countries belong to the CPTPP. Even without a trade agreement, Japan provided access to U.S. beef equivalent to what it would have gained via belonging CPTPP. ...

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On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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