World Perspectives

Meeting Like No Other; Smorgasbord; Farm Policy Revolution; TKO

Meeting Like No Other There will be a G-7 meeting this weekend in Charlevoix, Canada that will be like no other. Donald Trump will square off against six other leaders with Emmanuel Macron and Justin Trudeau committed to aggressively challenging him. Trump relishes the moment. He will pound the table over the inferior trading position of the U.S. and openly make threats that contain hugely damaging consequences. He will mock Angela Merkel’s new commitment to pay 75 percent of what Germany owes to NATO’s defense instead of the current 62.5 percent. He will be more than a mere fly in the ointment. In contrast to his predecessors and his peers in the room, he will be long, brutish and nasty. The others will be indignant. Afterwar...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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