World Perspectives
feed-grains soy-oilseeds wheat

Mercosur Regional Analysis

Wheat Argentina’s wheat harvest is moving quickly and advanced 11 percent last week, reaching 31 percent total completion. The harvest is finished in the north with farmers posting the lowest yields in five years at 0.85 MT/ha. Further south, yields are still disappointing with the northern end of Cordoba averaging 1.25 MT/ha while Santa Fe fields are producing 1.5 MT/ha. Even in the northern edge of the core wheat-growing region, yields are only 1.9 MT/ha. The national average yield will improve as the harvest reaches the center and south of the core area, but yields are highly likely to be below average in all these areas.  In the Buenos Aires province, rains that fell late last week and over the weekend will help with the gr...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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