World Perspectives

Morality Trade

Trade and industry are not just distorted by tariffs a la Donald Trump, but increasingly by sanctions intended to protect a political or moral principle.  • India says it will not buy Malaysian palm oil because Kuala Lumpur disagreed with New Delhi’s actions in Kashmir.  • The Chinese government and its state-owned companies have reportedly backed off on buying U.S. agricultural commodities because the House passed a bill supporting protestors in Hong Kong.  • The National Basketball Association became sanctioned in China after its general manager backed the Hong Kong protestors.  • Vietnam has band the animated movie ‘Abominable’ because it shows China owning the South China Sea...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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