One of the common threads of important information regularly available to grain and soy markets is the weekly export sales report from USDA/FAS. No matter what markets may be trading on at any given point in time, that report has appeared every week for the last 43-plus years. Traders and market analysts have come to rely on it like the entitlement it has become. We have occasionally expressed the opinion that grain and soy markets sometimes tend to be more overly focused on exports than they may deserve, simply because data and information on export volumes are so readily available. However, this is not meant to underplay the importance of grain exports to markets, prices and throughout the entire marketing chain. The timely availability o...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: A third U.S. border crossing (Columbus, New Mexico) has reopened to Mexican cattle imports following nearly two years of restrictions related to New World screwworm. The reopening could gradually improve feeder cattle availability, although more than 60 confi...
Yesterday, the USDA’s Agricultural Marketing Service (AMS) released a new report of negotiated cash purchases of cattle under the mandatory price report. The report included Colorado, New Mexico, Oklahoma, Texas, and Kansas. The goal of the report was to solve the confidentiality issues e...
Key Takeaways: U.S. soybean crushing began in 1911 and saw its most rapid expansion during the 1930s amid the broader agricultural and technology revolutions of the time. After peaking in the early 2000s, the soybean crushing industry went through a downturn as poor crush margins forced...