Global demand for avocados has been growing at 7 percent per year. Mexico produces 30 percent of the world’s avocados but supplies 45 percent of those in international trade. The U.S. is by far the largest importer. Bloomberg cites the years-long drought in Spain as a threat to that count...
The American Salad Belt is largely on the West Coast and Congressional representatives mostly from that region have introduced legislation (The Specialty Crops Reporting on Opportunities and Promotion Act) intended to boost the export of crops like fruits and vegetables. The political represent...
Illuminating the value of technical research
On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.