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softs

No Mimosas

Brazil produces more than a third of the world’s oranges and controls 70 percent of global exports. This drought, plus disease and other issues has caused production to fall by nearly a quarter. As a result, prices have spiked. It may not be a proxy for soybeans and corn since oranges are grown in Sao Paulo and Mineas Gerais, which are east of the south central row crop areas. But this year’s weather at least rhymes across the whole south central part of the country. The shortage will most impact the EU, which is the largest importer of both oranges and orange juice. Amongst the larger importing countries, consumption has been trending lower in the U.S. and China, and is flat in Russia, but Europe and Saudi Arabia are big and g...

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softs

Geopolitical Trade Substitution

Historically, Canada has been the fourth largest producer of green peas and the largest exporter of the product. Canada’s global market share for the green pea trade was 37.9 percent in 2022, while Russia supplied 13.7 percent. Meanwhile, China is both the largest producer and importer of...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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