Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
This is not a defense of tariffs or the tariff war, but a discussion about strategy and asymmetry. Since Mr. Trump announced his reciprocal tariff plan (trade war) in April, most news articles have focused on the adverse impacts to Americans. Consumers would pay the cost and speculation was rif...
As Matt Herrington wrote yesterday, the 41-day government shutdown appears to be coming to an end. The Senate has taken a major step toward it by passing a package that includes full funding for a year for three appropriations bills, including Military Construction-Veterans Affairs, the Legisla...
CBOT markets rode a wave of enthusiasm Monday with the winds of a partial reopening of the U.S. government, China trade optimism, and USDA’s upcoming WASDE report driving the sentiment. The Senate broke the filibuster late Sunday night as several Democrats joined Republicans in passing th...
Replicating his predecessor, Mr. Trump is blaming corporate price gouging for currently high beef prices. Charging the industry with “Illicit Collusion, Price Fixing, and Price Manipulation,” federal prosecutors will be trying to prove the implausible. After all, beef company margin...