World Perspectives
soy-oilseeds

Oilseed Highlights: U.S. Soy Export Sales; Higher Brazil Freight Rates; EU Rapeseed; India’s Monsoon Issue

Not Much Improvement in U.S. Soy Export Sales Last Week Today’s USDA export sales report indicated the week ending 11 July was another challenging one for the U.S. soy complex. However, soybean exports last week were the highest since the week ending 21 March 2019. The report indicated net sales of soybeans totaled only 127,900 MT for shipment in 2018/19, mainly to Indonesia (123,500 MT), Germany (62,100 MT), Bangladesh (53,200 MT), Peru (49,800 MT) and Japan (22,300 MT). Those sales and others were partially offset by reductions in sales for unknown (171,000 MT) and Mexico (32,000 MT). Net sales for shipment in 2019/20 of 198,400 MT were primarily to unknown destinations (77,000 MT), Egypt (55,000 MT), Taiwan (42,800 MT) and Mexico...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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