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Orange Juice is Fleeting

In the spring of 2020 as COVID-19 was spreading, U.S. consumption of orange juice increased as consumers sought to inoculate themselves with vitamin C. However, the increase was fleeting and not reflected on a global scale. Consumers are seeking to reduce their consumption of sugary drinks at the same time orange production in Florida is in decline due to disease.  Globally, 2020 saw a sharp decline in orange production, which has already been trending downwards. Orange juice fell from being nearly 4 percent of orange production to just 3.2 percent in 2020. There was a small increase in crush this year, but it appears that even the pandemic will not provide any change in the declining trend for orange juice.  ...

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How bad will the Omicron Version of COVID be?

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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