World Perspectives

Phase One Status; Small Beer

Phase One Status China’s Foreign Ministry yesterday said it remains committed to the Phase One trade deal it reached with the U.S. but warned it will respond to “bullying” from Washington. The International Food Policy Research Institute (IFPRI) calculates that China has purchased $9 billion worth of U.S. food, agricultural, and seafood products during the first half of 2020 and needs to buy $27 billion more in products during the second half of the "phase one" target year. WPI asked readers’ opinions on the prospects of China fulfilling its obligations and the outcome was split right down the middle (see graph below); 47 percent thought China would buy most or all of what it promised, and 47 percent said it would p...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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