World Perspectives

Who’d Want the Ag Portfolio?

Janusz Wojciechowski is an agricultural policy veteran but he may now wonder why he sought to become the EU’s Agriculture Commissioner-designate. In his confirmation hearing before the European Parliament’s Committee on Agriculture he faced the whole panoply of conflicting political demands for the agriculture sector. Like any prospective candidate, he tried to sound agreeable and amenable to various demands by members of the European Parliament (MEP’s) but instead was accused of being unprepared and lacking answers. It is unlikely that Wojciechowski failed to grasp the issues but instead understood that there is no way to reconcile the multiplicity of competing demands. Some members of Parliament want trade agreements th...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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