World Perspectives

Production Priority over Consumption

Americans consume more than the dietary guidelines recommend for meat and grains while under-consuming fruit and vegetables. Vegetable consumption has been rising and is now at around 70 percent of recommended levels. This has been helped in part by fresh, low-cost supplies from Mexico. The U.S. imports about 6.8 MMT of vegetables from Mexico and they have been growing at 3 percent CAGR. However, there is a group of selected horticultural product imports that have been growing at 6.2 percent CAGR. Imports in this category grew by 34 percent in January and February of this year.  Meanwhile, U.S. vegetable production has been declining on a 1.66 percent annual basis. A group of U.S. lawmakers want the U.S. International Trade Commission...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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