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Just as North America both produces and consumes most of the world’s turkey meat (with a small honorable mention to Brazil), it also has a unique fascination with cranberries. The U.S. produces 65 percent of the world’s cranberries and adding Canada makes North America the supplier of 96 percent of the fruit. At least with cranberries, it is enjoyed by a larger number of countries than turkey. Almost half the North American cranberry crop is exported, with Europe the main buyer and consumer. Considering that North America is mostly an importer of fresh and processed fruits, cranberries stand out for being a popularly exported fruit. Notably, USDA announced last month that the majority of the 1,200 U.S. farms growing cranberries...

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softs

Going up with a Bang

A futures contract that persistently moves up or down by just a penny or two each day imposes its own burden on the market. While speculators are said to prosper from volatility, and sellers want higher prices and buyers prefer them lower, everyone prefers a story. Apparently, the cotton market...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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