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Just as North America both produces and consumes most of the world’s turkey meat (with a small honorable mention to Brazil), it also has a unique fascination with cranberries. The U.S. produces 65 percent of the world’s cranberries and adding Canada makes North America the supplier of 96 percent of the fruit. At least with cranberries, it is enjoyed by a larger number of countries than turkey. Almost half the North American cranberry crop is exported, with Europe the main buyer and consumer. Considering that North America is mostly an importer of fresh and processed fruits, cranberries stand out for being a popularly exported fruit. Notably, USDA announced last month that the majority of the 1,200 U.S. farms growing cranberries...

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From WPI Consulting

Forecasting developments in production agriculture

On behalf of a private U.S. agricultural technology provider, WPI’s team generated an econometric model to forecast the movement of concentrated corn production north and west from the traditional U.S. Corn Belt. WPI’s model has subsequently provided quantitative support to a multi-million-dollar investment into short-season corn variety development. WPI’s methodology included a series of interviews with regional grain elevators and seed consultants. Emphasizing outreach and communication with stakeholders who possess intimate sectoral knowledge – on-the-ground insights – is a regular component of WPI’s methodologies, made possible by WPI’s ever-growing network of industry contacts.

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