World Perspectives
biofuel energy

Renewable Diesel as “Regional Diesel”

In 2022, renewable diesel (RD) utilization (based on product supplied) surpassed biodiesel (BD) use. For Q1 of 2023, RD has extended the gap. This is not surprising given the rapid expansion of RD capacity in the past couple of years. What also was expected, but perhaps still slightly surprising when looking deeper, is the regional growth in RD demand. With the growth of RD, in 2022 petroleum diesel consumption in the western U.S. (California, Oregon, Washington, Arizona, and Nevada) was its lowest since 2002, and is trending lower as RD use expands. For the first four months of 2023, petroleum diesel use in the west has continued to decline. Note, this region has California’s Low Carbon Fuel Standard, and Oregon’s and Washin...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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