There is gnashing of the teeth by some in Washington because public funding of agricultural research is largely ignored. However, this ignores two important points. Misdirected Research USDA has reportedly ginned up $2 million for studies on how to better influence the food choices made by Americans and thus reduce obesity. Areas of study may cover the adverse impact of marketing and promotion by food processors and retailers, reducing portion sizes and labeling. As usual, the bureaucrats are misunderstanding the motivations of the food industry. Its intent is not to sell more unhealthful food, but more basically to sell food that consumers will buy, and its research results in products that fit the demand. USDA could just get its solutio...
Key Takeaways: Milk alone has not covered the full economic cost in any year since 2021: milk revenue fell short by $4.50, $2.15, $6.50, $1.27 and $2.34 per hundredweight in 2021 through 2025. Calf and cattle prices decided whether dairies cleared cost: cattle and other income lifted total rev...
Key Takeaways: Dry bulk markets are mixed with Capesize rates seeing solid gains while Panamax values slipped on a growing tonnage list. Supramax and Handysize vessels were stronger, though all sectors remain vulnerable to the seasonal dip in rates through Q4 and into Q1. Falling water l...
What You Need to Know Today: The Federal Reserve held interest rates steady at 3.75 to 4.0 percent Wednesday, with two officials dissenting in favor of a 25-basis-point increase. The Fed upgraded its assessment of economic growth from "solid" to "strong" but adopted a more patient approa...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.