With beef prices moderating from record highs in recent years, retailers are enjoying profitable margins and have returned to promoting beef with features, especially moving into the holiday season. Protein Features With beef prices moderating from record highs in recent years, retailers are enjoying profitable margins and have returned to promoting beef with features, especially moving into the holiday season. This is essentially the first time that these features are at a significant level in about five years. Advertised specials (e.g., “buy one get one free” without price promotion) increased 3 percent last week versus two weeks ago and were up 4.3 percent compared with the same week last year. Out of 29,200 retail outlets monitored, 1...
What You Need to Know Today: A third U.S. border crossing (Columbus, New Mexico) has reopened to Mexican cattle imports following nearly two years of restrictions related to New World screwworm. The reopening could gradually improve feeder cattle availability, although more than 60 confi...
Yesterday, the USDA’s Agricultural Marketing Service (AMS) released a new report of negotiated cash purchases of cattle under the mandatory price report. The report included Colorado, New Mexico, Oklahoma, Texas, and Kansas. The goal of the report was to solve the confidentiality issues e...
Beef packer margins plunged $105/head last week to $36/head as higher cattle prices combined with declining wholesale beef values to sharply compress packer profits. Fed cattle prices rose nearly $3/cwt to $227/cwt while the Choice cutout fell $4.75/cwt to $368/cwt. Margins have deteriorated $1...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.