World Perspectives
wheat

Russia’s Wheat Situation

Egypt was reportedly negotiating with Russia on a purchase of 1 MMT of wheat but has now gone to an international tender. Meanwhile, Tunisia tendered for 100 KMT of there were no offers from Russian trading houses. The trade believes Moscow has put a brake on wheat exports through an unofficial minimum price to reduce domestic flour prices.  Domestic prices in Russia have been inflating at double digits, no doubt pressured by the impacts of the war and various sanctions by the West. However, Russia has also been exporting a higher percentage of its wheat crop. The pace this year is for over half the wheat crop to be exported, and this is true whether using Russia’s production number of 91 MMT, or USDA’s lower forecast of 8...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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