World Perspectives

“Rut Ro” Trade; Selective “Encagement”; Small Wins

"Rut Ro" Trade In the animated television series Scooby-Doo from the early 1970’s, the talking dog star of the show called Scooby-Doo warned of danger by saying “rut ro” instead of uh oh. Free trade proponents in Washington are right now saying “rut ro” about a study released this week by the U.S. International Trade Commission assessing the impact of trade agreements over the past four decades. The career civil servant economists at the agency found that trade agreements only managed to boost U.S. economic output by 0.5 percent. The concern is that this will reinforce for the Biden Administration that trade agreements are not worth the political angst that they cause. Agriculture likely benefits disproportion...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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