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Seeing Red

California is by far the largest tomato producing state with Florida far behind. However, California processes most of the tomatoes, leaving Florida’s production more subject to the impacts of trade. U.S. fresh tomato imports have been increasing at about 0.4 percent per year, with Mexico and Canada the primary suppliers. However, thus far in 2022 (January – July), fresh tomato imports are up 1.4 percent. This has caused an outcry from the Florida growers directed at Mexico.  Hothouse tomatoes are the largest category of imported tomatoes but are a Canada specialty. The data for this type thus far in 2022 is incomplete. Roma is the second largest type imported, and they are down thus far in 2022. Grape tomatoes are the thi...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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