Selective Efficiency Hampton Creek, the artificial foods maker, has announced a new product. It had earlier purchased its own fake mayonnaise from grocery stores, purportedly as a food safety initiative but investigated as a possible effort to sway its stock price. The company says it will produce a cultured meat because “Animal agriculture is a relatively inefficient way….” It is true that Mother Nature does not produce “efficiently” solely for human benefit, and that is why humans have been intentionally modifying plants and animals for thousands of years. What is notable is that Hampton Creek’s first product will be simulated poultry, which is perhaps the most efficient livestock product in the mark...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: A third U.S. border crossing (Columbus, New Mexico) has reopened to Mexican cattle imports following nearly two years of restrictions related to New World screwworm. The reopening could gradually improve feeder cattle availability, although more than 60 confi...
Yesterday, the USDA’s Agricultural Marketing Service (AMS) released a new report of negotiated cash purchases of cattle under the mandatory price report. The report included Colorado, New Mexico, Oklahoma, Texas, and Kansas. The goal of the report was to solve the confidentiality issues e...
Key Takeaways: U.S. soybean crushing began in 1911 and saw its most rapid expansion during the 1930s amid the broader agricultural and technology revolutions of the time. After peaking in the early 2000s, the soybean crushing industry went through a downturn as poor crush margins forced...