World Perspectives
farm-inputs

South America’s Fertilizer Situation

Rabobank reports that fertilizer supplies will improve in 2023 with downward pressure on phosphate and potash prices, but nitrogen may see a 20-30 percent price hike. This is an important competitiveness factor for agricultural exporters. North and South America both have abundant supplies of petroleum, though the North produces four times as much. Natural gas is a most efficient source for nitrogen, and North America annually produces more than five times as many terawatt-hour equivalents in natural gas than does South and Central America.  South America’s share of global agricultural trade is growing, provided food sovereignty movements and eco-protectionism doesn’t stop it. But at this juncture, the region is more depen...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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