World Perspectives
wheat feed-grains soy-oilseeds

Southeast Europe Regional Analysis

Milling Wheat The Black Sea market was under pressure last week due to the absence of export demand for old crop as well as the bearish outlook of last Friday’s USDA reports. The USDA estimate for the Russian crop of 77 MMT is probably conservative as most Russian analysts’ numbers are in the 80s. However, USDA’s estimate for the Ukrainian crop of 29 MMT is probably about 1-2 MMT above the average trade estimate. The weather in Russia and Ukraine remains favorable for wheat development. Ethiopia confirmed the purchase of 400,000 MT of optional origin wheat, and results from a tender for 600,000 MT are still awaited.  Algeria announced an optional origin wheat tender for July shipment that will close on Wednesday. R...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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