World Perspectives

Strange Bedfellows; Lobby Opportunity; Labor Hurdle

Strange Bedfellows The oil industry and U.S. agriculture have long conflicted with one another. The oil industry strongly opposed the ethanol blending mandate pushed through the Congress by the agriculture sector. Ethanol not only replaced the oil industry’s gasoline, but it also created supply chain hurdles due to its hygroscopic nature. Now the oil industry is backing an agriculture sector push to mandate a nationwide E15 blend. Why the change? Big Oil has always suffered from reputational animosity due to its perceived monopolistic control over an economic necessity. By contrast, polling shows nearly 90 percent of Americans trust farmers. Now that climate change policies are seeking to eliminate petroleum, the industry needs conti...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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