World Perspectives
softs

Sugar High

Sugar prices are moving to new highs as supplies tighten. Brazil, the world’s largest producer of sugar, saw output this year drop below that of 2020/21. China’s production is also below 2021 but demand is growing. Initial concerns might turn to biofuel but human consumption is the cause of 95.5 percent of disappearance.  Assuming normal weather, global sugar production should rebound due to the higher return it now presents. In the final analysis, global sugar production is highly cyclical. Current higher prices may compel more speculators into the market, but managing their positions becomes the more important factor.  ...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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