After days of flat to faltering closes, corn and soybeans have now rebounded the past two days, and today wheat joined the rally. In two days, July corn has gained 13 cents and July soybeans are up 36 cents. USDA’s Export Sales report showed old crop washouts and lower actual expor...
Live cattle and feeder cattle futures rallied today after feeling the pressure of news and speculation about HPAI. As WPI reported previously, USDA announced on Tuesday it would be testing ground beef in states where dairy cattle herds had tested positive for the H5N1 strain of bird flu. The sa...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.