World Perspectives

Swiss Miss; Political Ground Shift; Please Make It Stop

Swiss Miss Switzerland has reportedly moved higher on the list of countries potentially negotiating a free trade agreement with the U.S. Swiss Confederation President Ueli Maurer said, “We are trying to get the free trade agreement [with the U.S.] on track.” A similar effort in 2006 fell through due to Switzerland’s highly protected agricultural sector. This time the move has been backed by the Swiss Parliament, and the government is seeking to reform its agriculture sector by making it less protected, which means measures to help mitigate the losses farm families will inevitably face. It would also highlight the question of why EU agriculture should be exempted from trade negotiations.   Political Ground Shift Wr...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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