World Perspectives

The Ashes of EU’s Greens; Redefining Consensus

The Ashes of EU’s Greens There is a lot of finger-pointing in Brussels over responsibility for originally drafting the Green Deal/Farm to Fork debacle, and now its withdrawal. The political nature of the whole exercise was illustrated by EU President Ursula von der Leyen’s rationale for withdrawing the SUR directive on pesticides: it had become a “symbol of polarization.” Selecting a 50 percent reduction in pesticides was arbitrary and political, and now so is its withdrawal. The unfortunate part is that the science behind pesticides is quite good. Moreover, compliance with restrictions regarding their application is good. The EU’s most recent MACP report shows 96.1 percent of food samples were within legally...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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