Since the embargo and economic isolation have failed, it seems like a good time to try economic engagement instead, especially given that there will be some kind of governmental change in Cuba in the foreseeable future.In January 1960, we flew to Havana to meet with the manager of the Santiago, Cuba flour mill at his request. Ever since the Castro government took over in early 1959, he was having increasing difficulty in arranging payment in U.S. dollars for the U.S. wheat imports used by the mill and wanted to discuss the situation. We stayed in the Havana Hilton, an 800-room hotel located on the beach at Miramar, which had an occupancy rate of about 10 percent at that time after the revolution had destroyed the usual tourism. The dealers...
What You Need to Know Today: The Federal Reserve held interest rates steady at 3.75 to 4.0 percent Wednesday, with two officials dissenting in favor of a 25-basis-point increase. The Fed upgraded its assessment of economic growth from "solid" to "strong" but adopted a more patient approa...
Key Takeaways: Expected growth in U.S. soybean crushing capacity and output, driven by biofuel demand, will increase domestic soymeal supplies, with production growth significantly outpacing demand. WPI forecasts soymeal production increasing from 65.8 million short tons in 2026/27 to 70.5 mil...
Russian Grain Markets: 19–23 October 2026 The Russian grain market continued its recovery during the week, although prices remained volatile across regions. Wheat was notably bullish, while feed barley and corn were slower to appreciate, primarily because of weaker export demand amid logi...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.