World Perspectives

The Price Ain’t Right; Food Standards Fraud; Opportunity Strikes

The Price Ain’t Right German Agriculture Minister Julia Kloeckner thinks the problem is inexpensive meat. She told Reuters that, “Meat is too cheap. Lurid advertising with low prices for meat does not fit with appreciation and sustainability…This is no longer acceptable.” She could raise the standards for products produced by German industry, though that could get undermined by products from other EU member states, so instead she is browbeating poor consumers hurting financially from the coronavirus. She has also reportedly said, "Meat should not be a luxury commodity for the rich, but also not an everyday junk product." Most regulators focus on health and safety rather than price. The former German Wine Queen has...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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