World Perspectives
wheat

The World of Wheat in 2018/19

For countries that supply renewable agricultural commodities to world buyers, a more perfect world occurs during a year when global demand for a particular one of those is growing while its production in most other competitors declines. In a sense, that is what is happening in the world wheat market of 2018/19. It seems as though Mother Nature targeted production in most major wheat-exporting countries with adverse weather but did so far more leniently by comparison with the U.S. wheat crop. The world set wheat production records in each of the past four years that outstripped demand. After reaching an estimated 658.7 MMT 2012/13, production had climbed more than 100 MMT to 757.9 MMT by 2017/18. However, world wheat use from 2012/13 to 201...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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