World Perspectives

Transatlantic Miscalculations

Analysts say that Mr. Trump settled on a partial economic deal with China in order to smooth his path to reelection. In that agreement’s aftermath, the markets are now priced for continued economic growth. This raises doubts that 2020 is the year when he presents a major trade challenge to Europe. Afterall, that would reimpose the economic risk just removed by the China deal. However, collectively the calendar and events make some conflict unavoidable. It is unlikely that agreement will be reached at Davos next week on how to handle taxation on America’s FAANG companies, especially since one fourth of the six tech dynamos exceeded $1 trillion in valuation this week. This will result in a transatlantic tariff fight. Also, Europe...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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