World Perspectives

Trump Blinked, Farmers Lose; What Scares You?

Trump Blinked, Farmers Lose The White House announcement that tariffs on laptops, phones, clothing and other goods from China will be delayed until after the holiday shopping season is a win for consumers. However, there was no corresponding offer by China to resume purchasing U.S. products like agricultural commodities. Under domestic economic pressure, Donald Trump just blinked, and Beijing is not about to allow him to save face. At this juncture, there are three scenarios, none of which are likely: China agrees to a trade deal. Unlikely before 2021 because it is trying to run Trump out of office. China resumes buying U.S. agricultural products. Unlikely since Trump blinked over toys at Christmas, and the Chinese will now try to end...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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