World Perspectives

Two Ships Passing; Greening Up or Green Wash?; Whitewash

Two Ships Passing Yesterday EU Trade Minister Cecilia Malmström declared that with the new negotiating mandate, she is prepared to sit down immediately with USTR Robert Lighthizer and negotiate a deal on industrial tariffs and mutual recognition of product standards. She said agreement could be reached by the end of this year; agriculture is specifically excluded. Concurrently, President Donald Trump said that if Europe does not negotiate lower barriers to U.S. farm products, he would impose tariffs on its automobiles and other products. Consequently, the future of transatlantic trade negotiations is unclear. Does the U.S. proceed to negotiate on industrial products and then condition finalization on agriculture, or does it simply ba...

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Market Commentary: Looking for Market Movers

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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